Matthew Taylor

HomeAgricultureMatthew Taylor

Matthew Taylor

Chief Salt Harvester | Jersey Sea Salt

What does a typical day look like for you?
Embarking on the sea salt production journey begins with the collection of 10 tonnes of seawater from St. Catherine’s breakwater during a spring tide. This raw material undergoes a meticulous six-week evaporation process in our ponds, harnessing the natural power of the sun. The outcome is the creation of premium salt crystals, embodying the essence of purity and quality. Subsequently, my day unfolds into a multifaceted routine involving packing, filtering, infusing, and delivering sea salt across the island. This intricate process not only reflects a commitment to craftsmanship but also ensures the delivery of a superior product that captures the authentic taste of the sea.

How did you get your job? What training, degree, or education do you need?
Possessing a master’s degree in fine art, my professional journey has led me to venture into entirely unrelated fields. However, the common thread is the unwavering drive and passion that fuel my pursuits. While my academic background may seem divergent from my business endeavours, the tenacity to pursue what I’m passionate about has proven to be the driving force behind my varied experiences and successes in unrelated fields. This blend of education and determination underscores the belief that genuine passion is a fundamental catalyst for achieving excellence across diverse domains.

What are the most important skills needed for your role or job?
Producing sea salt crystals requires patience, likened to watching paint dry. It’s a waiting game, but the eventual outcome is worth the anticipation, yielding high-quality salt crystals.

Are there any future skills you will need to learn for your role?
Staying abreast of technological advancements is crucial, especially in areas like marketing, social media, accounting, and communications. The increasing influence of AI in the business landscape suggests an intriguing future, and it’s worth keeping a close eye on these developments. At Jersey Sea Salt, we are dedicated to expanding our range of flavours through ongoing experimentation with various infusions, striving to deliver the finest product. This commitment necessitates a continual learning process, particularly in mastering the delicate balance of flavours.

What is the best part of your job? What motivates you in this role?
Using an age-old method to produce a brand new culinary product unique to Jersey, available at various local spots like Scoop, Holme Grown, Dunnells, and La Mare, among others, Witnessing local eateries incorporate our sea salt into their dishes not only delights us but also serves as a delightful reason to explore their offerings!

What advice would you give someone interested in a career in your profession? 
In any business or passion, self-motivation, meticulous attention to detail, and a sincere passion for one’s product are paramount. These qualities form the foundation for success, driving excellence and a genuine commitment to delivering a product of unparalleled quality.

Tell us a fun fact…

The First Emperor of China came to power through his control of the salt market.

More from this year